30 Days to a Stronger Culture in PARLYM

This was the first Activy edition at PARLYM, designed as a short, high-energy challenge to test fit, learn preferences, and build a baseline for future KPI-driven wellbeing programs.

Success internally was tracked informally by number of active users and how much they talked about it, which made an app-based social experience especially relevant for a geographically dispersed company.

There was also interest in charity-flavored engagement, noted by the coordinator as an important theme for employees, even if KPIs for wellbeing itself were not yet formalized in year one.

Challenge Execution

• Internal launch and comms: Company-wide mailings and on-site screens in canteens and locations promoted the challenge. PARLYM used Activy’s promotional materials with custom design and communication.
  
• Core experience: Multi-activity tracking with a vibrant social feed that encouraged sharing, recognition, and light competition across agencies.
  
• Coordinator tools: The dashboard with data on coordinator platform was used to monitor engagement and proved “very helpful” for quick insights.
  
• Events: Company used “events” feature to promote sports integrations and classes around France.
  

Business Impact & Results

• 78% reported improved overall health or feeling more energized. Short duration likely capped impact ceilings, but results already exceeded the provided benchmark reference.
• 13% perceived fewer sick or absence days. This was positioned as an early ROI indicator with potential to scale in longer formats.
• 74% felt more integrated with their team, validating the social feed’s ability to bridge distance between agencies.
• 100% of survey respondents expressed willingness to participate again next year, a strong indicator of perceived value and cultural fit.

“What I really liked is that it is like social media, so people can share and interact through the app and this is a really good point.” - Challenge Coordinator

“The challenge made me exercise at least 10-15 minutes a day.” - Challenge Paricipant

“Seeing other's performance boosted me to register more activities, and finally gave me an idea of how "good/bad" I was in a sport”  - Challenge Paricipant

Final Reflection

PARLYM proved that a one-month, social-first challenge can create meaningful health and integration gains across dispersed teams. The app’s social feed turned everyday activity into a shared story, while employees spontaneously created their own teams - a bottom-up dynamic that boosted engagement without extra coordination overhead. With access to all Activy disciplines - over 70 in total - everyone could choose a form of movement that fit their ability and context, making participation genuinely inclusive and encouraging people to be active more often.

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